Sport Psychology is defined as the scientific study of people and behaviors in sport contexts and the practical application of that knowledge. In other words: knowing why athletes perform the way they do and how to help them get them better.

In sport contexts, this could be increasing confidence on free throws, acknowledging what causes anxiety of the first tee box, or how goal setting can help in the recovery process for injured athletes. However, this isn't just for athletes as exercisers and performers (dancers, musicians, surgeons, actors, etc.) can also use services provided to help mentally with performance.

Therefore no matter your age, competition level, sport, or performance domain, KITCH.PHD is ready to provide mental skills training services to anyone prepared to strengthen their mental game.